I'm Sophia Schweik, a social media strategist, project manager and creative who just graduated from UMass Amherst's BDIC program with a concentration in Arts Marketing. My career began far before graduation. A few viral videos on TikTok landed me my first formal social media strategy position with Definitely Real, a Los Angeles production company when I was just 19. There, I managed my first content creator team, using interactive cinema to teach Gen-Z digital literacy.

Since then, I've built my expertise through diverse roles, including working with Joe Federer, former head of Brand Strategy at Reddit, strategizing the social media presence of a wide range of clients. After that, I spent time at HERE Arts Center in New York City, managed the marketing of Brent Bushnell’s numerous projects at Strange Outfit, and have consulted with over 15+ brands as a Social Media Strategist and Project Manager. I am currently exploring event management and experiential marketing at Pinch Food Design, but would welcome new opportunities.

My education taught me to blur boundaries between disciplines, because no problems outside of academia exist within disciplinary bubbles. I’m fueled by visual storytelling, community building and collaborative work that pushes boundaries.

Let's create something together.